MIAMI, June 4, 2018 – Crystal has tapped two globally renowned firms for the next chapter of its public relations efforts and the development of a streamlined new website for its growing portfolio of luxury travel experiences.
The Brandman Agency will represent the company’s ongoing public relations efforts for Crystal including Crystal Cruises, Crystal River Cruises and Crystal Yacht Expedition Cruises. The agency, founded by travel and hospitality PR veteran Melanie Brandman in 2001, has represented Crystal’s interests in Australia and New Zealand from its office in Sydney for several years, and will now expand its efforts to North American PR from its offices stateside to serve the growing Crystal brand portfolio.
For its website, Crystal will work with MRM//McCann, named Ad Age’s 2018 Business-to-Business Agency of the Year. MRM will redesign the Crystal website with a focus on clean, illustrative aesthetic and intuitive navigation for travelers to easily access the many worldwide possibilities with Crystal. The new Crystal website will be relaunched near the end of the year.
“We are thrilled to partner with the Brandman Agency and MRM as we move into the newest phase of Crystal’s fleet and worldwide experiences, as each possesses expert skill in creatively and effectively communicating brand experiences,” said Carmen Roig, Crystal’s senior vice president of marketing and sales. “The Brandman Agency is known for creative communications and seasoned expertise in luxury travel and hospitality, and truly understands the nuances of the celebrated Crystal Experience.
“For the Crystal website, we have listened to our guests and have a clear understanding of the elements and expectations of luxury travelers when navigating the website of the World’s Most Awarded Luxury Cruise Line, and with the MRM team, will create an online experience that mirrors the level of service and ease found aboard our ships,” Roig said.
Crystal’s brand portfolio continues to expand as the company welcomes two new Crystal River Cruises ships this spring, bringing the fleet to five industry-changing ships sailing Europe’s rivers. Crystal Yacht Expedition Cruises will introduce Crystal Endeavor in 2020, the world’s largest and most spacious luxury PC6 expedition yacht. And the award-winning ships of Crystal Cruises are in the midst of the most extensive redesigns in their respective careers, as Crystal Symphony completed a dry dock in fall of 2017 with stylish new Penthouses, innovative new dining experiences and streamlined high-tech amenities and conveniences; Crystal Serenity will undergo a similar refurbishment this fall.
The world-renowned Crystal Experience – featuring global journeys with Crystal Cruises, Crystal River Cruises, Crystal Yacht Expedition Cruises, Crystal AirCruises and Crystal Luxury Air – continues to be the distinctive choice of the world’s most discerning travelers. Crystal Cruises is the World’s Most Awarded Luxury Cruise Line, having earned “World’s Best Cruise Ship” in Condé Nast Traveler’s Reader Choice Awards and been voted “World’s Best Large Ship Cruise Line” by Travel + Leisure readers more than any cruise line, hotel or resort in history; and the “Best Luxury Cruise Line” by travel professional organization Virtuoso for three consecutive years (2014, 2015 & 2016). The readers of Travel + Leisure also voted Crystal River Cruises the “World’s Best River Cruise Line” and Crystal Yacht Expedition Cruises the “World’s Best Small-Ship Cruise Line” in 2017. Crystal is proud to be a platinum partner of ASTA.
For more information and Crystal reservations, contact a travel professional, call 888.799.2437, or visit www.crystalcruises.com. Join the hundreds of thousands who subscribe to the Crystal Insider blog, follow Crystal Cruises’ Facebook page and @crystalcruises on Twitter and Instagram, and engage in the conversation with #crystalcruises.
About The Brandman Agency
Founded in 2001 by Melanie Brandman, The Brandman Agency is a dynamic, results-driven public relations firm with offices in New York, Los Angeles, London and Sydney. Offering a truly global approach, the Agency represents some of the world’s most prestigious luxury travel and lifestyle brands. The Brandman Agency provides strategic expertise across the luxury travel and lifestyle industry, including hotels and resorts, interior design, airline and travel companies, hospitality brands, real estate liquor and spirits and more, offering a complete suite of media solutions from traditional to digital. More information about The Brandman Agency can be found at www.brandmanagency.com.
MRM//McCann, named Ad Age’s 2018 Business-to-Business Agency of the Year, is a leading customer relationship agency that helps brands grow meaningful relationships with people. The agency leverages the power of creativity, the beauty of data and the magic of technology to nurture, encourage and sustain strong relationships between brands and their customers – in turn, creating meaningful experiences for people, while driving business results. MRM//McCann is part of the Interpublic Group (NYSE: IPG) and a lead agency in the McCann Worldgroup network, with 40-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific. For more information, please visit www.mrm-mccann.com.