Company invests further in commitment to South Florida arts and businesses
MIAMI, October 6, 2017 – Crystal announced today that it is the official cruise line sponsor of the Miami production of On Your Feet! The Emilio & Gloria Estefan Broadway Musical. The lively performance showcases the life and immense musical repertoire of its namesake, and plays at the Adrienne Arsht Center for the Performing Arts of Miami-Dade County. As a red-carpet sponsor, Crystal will support the glittering opening night celebration and star-studded after party on Friday, October 6, with proceeds benefitting both The Gloria Estefan Foundation and The Arsht Center Foundation.
The sponsorship of the Broadway hit is Crystal’s latest nod to the Great White Way and the multitude of performers and artists that grace the stages. In 2016, the company announced Crystal on Broadway, a new enrichment program that features Broadway productions and individual performances and presentations from the players, directors, costume designers and producers.
“As a company, Crystal has always prioritized presenting world-class entertainment aboard our award-winning ships, and we have often looked to Broadway for inspiration and partnership in order to offer our guests a truly extraordinary experience,” says Carmen Roig, Crystal’s senior vice president of marketing and sales. “We are also thrilled to continue to invest in the surrounding business, philanthropic and arts entities in South Florida to work toward enriching the community together. The Estefans’ incredible production is not only a creatively spectacular show, but it exemplifies the color and rich culture of the city our company has made a home.”
Crystal expanded from its long-time Los Angeles headquarters in 2015 when the company opened an east-coast based office in Miami, the cruise capital of the world, to accommodate its rapidly growing portfolio of luxury travel experiences. Since then, the company has increased its workforce by more than 40 percent and continues to expand its participation in and support of local charitable efforts. In May, Crystal received hometown accolades when it was honored with a Beacon Award in the Hospitality & Tourism category, given by the Miami-Dade Beacon Council for its job creation and business expansion efforts in Miami-Dade County.
By sea, river, land and air, Crystal has redefined the way the world views luxury travel. Celebrating 27 years of excellence, Crystal Cruises is the World’s Most Awarded Luxury Cruise Line, having earned “World’s Best Cruise Ship” in Condé Nast Traveler’s Reader Choice Awards for 23 years; been voted “World’s Best Large Ship Cruise Line” by Travel + Leisure readers for 20 years; and the “Best Luxury Cruise Line” by travel professional organization Virtuoso for three consecutive years (2014, 2015 & 2016). The readers of Travel + Leisure also voted Crystal River Cruises the “World’s Best River Cruise Line” and Crystal Yacht Expedition Cruises the “World’s Best Small-Ship Cruise Line” in 2017. The newest and upcoming extensions of the celebrated Crystal brand include Crystal Yacht Expedition Cruises, Crystal Luxury Air, Crystal River Cruises – The World’s Most Luxurious River Cruise Line – Crystal AirCruises and Crystal Exclusive Class with Crystal Residences. Crystal is proud to be a platinum partner of the professionals of ASTA.
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